Hõlu

Branding / Packaging

Hõlu turned to us for an identity that would reflect their personal approach to brewing beer. They don’t care about trends, they just want to make beer that they like and hope others will follow. Each beer is inspired by a certain jazz or blues song where the name and color characteristic has been derived aswell. The overrall white look of the series stands out well from the colorful beer shelves in stores.